← All states
Shipping Wine to Wisconsin
Allowed
Direct-to-consumer wine shipping to Wisconsin is allowed for licensed wineries that hold the required permit.
DTC Shipping Status
Allowed
Permit Required
Yes — a direct shipper permit is required · Fee: $200
Excise Tax Rate
$0.250/gal
>14–21% ABV ($0.1189/L): $0.45/gal
Annual Volume Limit
12 cases per person per year
Sales Tax
Y
Product Registration
N
Approved Carriers
FedEx, UPS
Excise Filing Frequency
Monthly
Permit & licensing
Permit / License
Wine Direct Shipper Permit (+ Business Tax Registration)
Fee
$200 (2-yr) + $20 BTR fee
Expiration / Renewal
2 years from issue date
Bond
Yes (minimum $1000)
Application forms
Taxes
Sales / Use Tax
5% state
Local Tax
Yes
Tax on Shipping
Yes
Excise Tax Detail
Wine ≤14%: $0.06605/liter; Wine >14–21%: $0.1189/liter
Reporting & filing
Excise Tax Due
Quarterly by the 15th (AB-130)
Sales Tax Due
Annually by Jan. 31
Direct-Shipment Report Due
Quarterly by the 15th (AB-135; include birthdate of purchaser and recipient)
Record Retention
At least 4 years
Reporting forms
Labeling & product rules
Brand / Label Registration
Identify labels for DTC (submit list)
Required shipping-carton label
“Package may not be delivered to an underage person or to an intoxicated person”
Only own manufactured/bottled wine; appoint WI agent for service of process; AB-300 personal questionnaire + $7/person background check; fulfillment houses need a permit per location (since 1/1/2025)
Statutes & advisories
Agency contacts
Wisconsin Department of Revenue
Mail Stop 6-107, PO Box 8900, Madison, WI 53708
Sourced from the Wine Institute Direct Shipping Table (updated 2025-05-20). Reference information only, not legal advice — verify current requirements with the Wisconsin agency (official source ↗) before shipping.
Ship to Wisconsin with confidence.
Wineport checks every order against Wisconsin’s rules automatically, calculates the excise tax, and holds anything non-compliant before it ships.